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Warum TCL?Unser Unternehmen

"TCL Multimedia (HKSE Börsencode 01070) wurde 1981 gegründet und ist mit 25.000 Mitarbeitern in 78 Ländern eines der führenden Unternehmen auf dem Unterhaltungselektronikmarkt.

Die auf LCD-Fernseher spezialisierte Gruppe steht weltweit auf Platz 3.

TCL Multimedia hat ein hochspezialisiertes Fachwissen entwickelt und fördert die vertikale Integration, d.h. die Fertigung seiner Produkte von A bis Z.

Gestützt auf dieses Know-How gibt der TCL-Slogan „The Creative Life“ den Ton an."

 

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Unsere Stärken

  • Unsere Mitarbeiter lieben Herausforderungen
  • Der große Ehrgeiz der Gruppe
  • Die internationale Organisation
  • Die vertikale Integration
  • Der in Frankreich in Issy les Moulineaux bei Paris liegende, europäische Firmensitz

 

Sind Sie interessiert? Schauen Sie unsere Stellenangebote an

Retail Marketing specialist — Germany

Our company

Founded in 1981, TCL Multimedia (HKSE 01070), is a leading company for Consumer Electronics with 25 000 employees across 78 countries, and is now ranked n°3 worldwide LCD TV supplier.
TCL Multimedia has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LED-TVs from A to Z.
TCL’s slogan or signature, « The Creative Life », sets the tone.

Our strengths

  • Taste for challenge of all teams
  • High development ambitions
  • International outreach
  • Vertical integration
  • European HQ based in France, just a stone’s throw from Paris (Issy les Moulineaux)/li>

Key Accountabilities

  • In charge of sales out initiatives and optimization at retail and store level together with German sales team
  • Propose retail launch plans and Go to Market plan for key products, align with EU marketing, EU Products Management and local sales and execute.
  • Optimize Point of sales, brand corners and walls as well as merchandisers and promoter teams
  • Manage the trade marketing budget
  • Launch cross channels and specific retailer promotion – online and offline

Job Duties

  • Builds retail launch plan and Go To Market plans for Germany in cooperation with EU Marketing team and German Sales team based on a structured channel segmentation, including sales out target and follow up dashboards
  • Collaborates with EU Marketing team and German Sales team to build sales promotions.
  • Plans and organizes production and implementation of all in store activities, including point of sales materials, promotions and promoters by finding the most efficient solutions.
  • Carry out regular visits of Key accounts together with sales team and of key shops together with Field sales team in order to check implementation of planned instore activities and support shop negotiation of better brand instore presence.
  • Manages content used to promote brands and products of key online retailers
  • Organize local trade shows, local customer events
  • Adapts training programs developed by EU Marketing team to local needs and supports local teams in the execution of training program
  • Collaborates with EU Marketing team to develop or adapt sales tools, catalogs, presentations to effectively present the brands, the products and the marketing initiatives to customers. Check/validate product sheets in local language.

Candidate profile

At least 3 years’ experience in retail/Go to Market marketing of durable / consumer goods Proactive, accountable,“digital” minded, self-driven, flexible, creative, positive.
Excellent communication and interpersonal skills.
Fluent German and English
Location: Our office in Dusseldorf

If interested by this offer, kindly send us your resume to recruitment.europe@tcl.com

 

 

 

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